FDC backs private equity buy-out at leading TikTok agency

House of Marketers, which is based in London and works with some of the world’s leading brands, has secured backing from private equity investor, Ethos Partners. The funding will support the next phase of its growth, enabling it to focus on international expansion and invest in technology, data capabilities and broadening service lines.

House of Marketers was founded in 2020 by Inigo Rivero, who was one of TikTok’s first employees in Europe and helped build its partner network, and serial marketing entrepreneur Rohan Midha. It works with global brands to deliver creator-led campaigns across TikTok, Instagram, YouTube and other digital platforms. The company serves more than 100 clients annually through a global network of over 250,000 influencers.

Over the last three years, House of Marketers has grown revenue by more than 50% per annum to almost eight figures and expanded its international client base. It now generates more than 95% of its revenues outside the UK, with 65% derived from Asia.

Frontier Development was investing from its Evolution fund.

Charlie Robinson of Frontier Development Capital said: “House of Marketers helps brands navigate an increasingly fragmented digital landscape and has quickly established itself as a leader in its field. We are pleased to be supporting Ethos Partners and House of Marketers with the ninth investment in just over a year from our innovative Evolution fund.”

Inigo Rivero, Co-Founder and CEO of House of Marketers, said: “We are excited about the opportunities ahead as we continue to expand internationally and enhance our offering to clients.”

Jack Jacovou, Partner at Ethos, added: “House of Marketers has built an outstanding reputation in one of the fastest-growing segments of the marketing services market. We have been highly impressed by the quality of the management team, the strength of the client relationships and the business’s track record of growth. We look forward to partnering with FDC as Inigo and the wider team continue to scale internationally and build on their market position.”